A professional looking site will appeal to human reviewers (as well as customers) but it is also important to make the code for your site as 'search engine friendly' as possible.

This includes making sure the site is in the right category and also that the search engines can understand the site itself.

Search engines often have difficulty with technologies such as framesets, asp pages, Flash, and sites with a low text content. We have experience of promoting many sites that use these technologies, and can advise on how to avoid or minimise these problems.