Search Engines

Search engines employ a piece of software to carry out the indexing of web-sites. These so-called ‘spiders’ travel from page to page storing information about each one as they go. This information is then returned to the search engines’ central database and the page address along with a title and description is stored in the appropriate category.

Thereafter, if someone searches for that particular subject, the page will be returned along with potentially thousands of others in that category. Where the page appears on this list depends on several factors described below.

The position on the list is extremely important as the higher up the list your site is, the more likely someone is to visit it.