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We worked on the thomascook.com site on a promotion-only
basis. The challenge was to create good search results
in the very competitive UK travel market. The site is
dynamically generated and constantly changing so the
opportunities for good search results without changing
the design or structure of the site were limited.
We
focused on general search terms, such as 'travel' and
'holidays' in most engines, and used the Pay Per Click
engine Goto UK to deliver more specific results.
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